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The Noun Collective

The Noun Collective

Building a Design Business

This semester, Hatchery students Michele Wiesen, Kate Scullion, and Andi Liebowitz collaborated to plan and build a design-centric business. This business, called The Noun Collective, creates toys, games, puzzles, and decorations for children—all based on the theme of collective nouns

In three months, these students created a brand, style guide, lookbook, website, package designs, and complete line of products. In addition to that, they created a business model canvas and met with Temple's Small Business Development Center to chart their course.

"Our toys are well-designed, engaging, and educational; they teach children about...


A Brief Interview with Mary Kate McDevitt

A Brief Interview with Mary Kate McDevitt

Since graduating from Tyler in 2007, Mary Kate McDevitt has become widely recognized for her expressive and whimsical hand-lettering designs and illustrations. She’s also incredibly entrepreneurial—she’s designed her own line of posters, calendars, notebooks, chalkboards, and notably, her Winter Cabin Collection. Here’s what she had to say about her work and her process:

1. What is your definition of a design entrepreneur?

A designer who uses their skills and creativity to connect with lots of people. There are several ways to use your entrepreneurial spirit besides creating products, like sharing skills with online classes or starting a blog or a podcast. I...